Brand Reveal: Soul Spaces

Gold, gold, gold... it's the new silver, right? 

Growing up, I was pretty confident that my love for silver would never fade, while my distaste for gold would eventually lead to the extinction of said mineral all together. However, many years later, my naiveté eventually subsided and I began to see the beauty in gold. The brilliance and personality emitted with every ray of light was tantalizing. The feeling I would get holding a beautifully shimmery gold paper, thinking 'this is something special,' became intoxicating. 

Today, gold is beautiful and sparkly and special and I can not get enough of it. It has a level of elegance and sophistication that makes my heart happy. So when Soul Spaces expressed their similar love for gold, and making it a feature of their brand, I was thrilled.  

Soul Spaces is a high-end custom interior design firm, who focuses on creating peaceful, zen-like meditation and prayer spaces indoors and out for their clients. This brand needed to embody the serenity and quietness of an architecturally beautiful sanctuary with an uplifting and luxurious meditation feel. Soul Spaces focuses on pairing both the organic, intricate and complex nature of islamic design with clean, quiet, geometric lines of relaxing architecture. The logo, created by a repeating simple, soft and concise mudra shape in a circular motion was used for form a lotus flower as the crux of the brand, paying homage to its' yogi heritage and architectural design. That same mudra shape was later used to develop 7 distinctive lotus flowers, each representing a different chakra of meditation.